I started without a roadmap or a network, just a willingness to learn that never stopped.
My career began in sales and accounts, where I made a point of understanding how the whole business ran. That curiosity led me into logistics and supply chain in Dubai, my home ground for three decades.
The path wasn't straight. More than once a company ran out of room for me to grow, and each time I took what I'd learned and built again. Those moments taught me more about leadership than any title did.
Building is my signature. I set up Agility's Dubai ocean freight and CFS unit from scratch, built a Middle East & Africa presence that became part of XPO, and established Seagull Global Logistics' regional footprint across Dubai and South, East and West Africa. As an independent consultant, I've guided e-commerce startups through their formation and advised investors entering the Middle East and Africa logistics market. Starting from nothing is where I'm most at home.
Today I lead the way I'd want to be led: clear direction, high standards and real investment in people. I believe results follow resilience. Having studied Leadership & Sustainability, I also believe this industry's future depends on growing responsibly.